Surprise! It’s me. On a Tuesday. From Cupertino.
Yesterday was a jam-packed day at Apple Park, where the company announced a whole lot of new software. I wanted to make sure you had the latest on Siri, Apple Intelligence and all the other notable iOS 27 features so the newsletter is here 24 hours early. More on the biggest Apple announcements below and in our new video here!
🚨 REMINDER: Today’s newsletter—normally the Wednesday edition, though let’s just call it the midweek newsletter—is for paid subscribers. Subscribe here to become one and read everything below. See you again on Friday. 🚨
Yesterday, as Apple’s WWDC keynote wrapped up and I emerged from watching the show on a giant outdoor screen surrounded by Apple developers and other event attendees, I had two unexpected thoughts: That was fast. That was boring.
Usually Apple’s annual software keynote is much longer and it leaves me feeling many things: curious, skeptical, wondering what Craig Federighi’s prop budget is. But bored? That’s a new one.
Then I realized that was exactly the point.
After last year’s Liquid Glass hubbub, which wasn’t exactly universally beloved (see: yesterday’s new lessen Liquid Glass slider), and 2024’s WWDC, which promised a smarter Siri and then made everyone wait two years for it (see: yesterday’s “It’s finally here!” Siri update), Apple seemed determined to steady the ship.
Apple’s mission: Improve and patch the software billions of people use. Deliver the Siri upgrades it’s been promising for years on end. Do not make Craig jump out of a plane. (Seriously, even yesterday’s video presentation was full of less crazy transitions, special effects and stunts.)
In that respect, Apple’s event was exactly what it needed to be: focused on the foundation. Here’s my recap of what I found most interesting, why the company is treating this rather boring reset as a foundational moment and why that comes as a relief.
Today’s newsletter was written and curated by Joanna Stern and Adele Lowitz.
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