
Everyone kept asking me, “What’s your new thing?” So here it is, a media outlet named New Things.Welcome!
If you are just finding out about me, I'm Joanna Stern. I spent 12 years at The Wall Street Journal making tech videos, writing columns, asking hard questions and trying to explain why we never quite have the right dongle at the right time. Now I've gone independent, which means I answer to you and only you.
Here’s what you’ll find: newsletters that land in your inbox with real information about consumer technology. Videos that make you laugh while also making you smarter. And eventually, events where we can argue about technology human-to-human, the way we were meant to.
The question that drives everything we do here is simple: Who is tech for? Because we think the answer should be you—not AI agents, not the companies making the products, not a very small group of people in a very small number of Zip codes. You. The tech-buyer, the tech-user, the tech-curious, the tech-skeptical. The person who just wants to know how to get the most out of all of the devices around us.
This is an independent operation, which means we're building a journalism business with a small team, funded by subscriptions and sponsorships.
A career's worth of journalism ethics don't disappear because I started my own company. The same standards that guided my work at The Wall Street Journal guide everything we publish here, and we're proud to have an editorial partnership with NBC News that reflects that. You can read our full standards at TheNewThings.com/standards.
As for subscribers: We hope you'll pay for our work. Your support means we can keep doing what we do, and build New Things all the live long day. Thanks for being here and doing this new thing with us!



Joanna often says AI is her co-founder, but the team is also made of some pretty amazing humans.

CHIEF EVERYTHING OFFICER, TECH MOMMY*
Emmy winner. Pulitzer finalist. Professional asker of uncomfortable questions. Joanna spent 12 years at The Wall Street Journal making videos and writing columns before founding New Things. Before that, she helped start The Verge and worked at ABC News. She believes technology should work for humans—and that journalism should be fun. She is working on both. She also is the author of the new book I AM NOT A ROBOT: My Year Using AI to Do (Almost) Everything. As NBC News' Chief Technology Analyst, her reporting and New Things content regularly appears across NBC's broadcasts and platforms. For Joanna's full resume, see LinkedIn.
*If you don't get the Tech Mommy reference, read the comments on this video.

HEAD OF VIDEO
Award-winning producer. Veteran journalist. The person who tells Joanna when she has something in her teeth before filming. David worked previously at The Wall Street Journal and NBC News, bringing deep expertise in studio and field production, cinematography and editing—and an endless supply of patience to work with Joanna.
For David's full resume, go back to LinkedIn.

PRODUCTION ASSISTANT
Fresh out of UT Austin with a journalism degree and a reel that made us hire her on the spot. Amaya came to New Things by way of Dow Jones, The Daily Texan and KUT News, where she developed a knack for telling honest, visually sharp videos. She is here to write, edit, track down great stories and keep the whole team organized in Notion, whether y’all like it or not.
For Amaya’s resume, you guessed it, LinkedIn.

Have a question? A complaint? An urgent need to tell us about a problem with your iPhone? We want to hear it.
Drop us a note at [email protected].
Interested in advertising or sponsoring New Things? Let's have your people talk to our people.
Just email: [email protected].
The New Things logo and illustrations were created by Brainstorm.

Have a story we should look into? Good. We love those. We welcome confidential tips, and we take source protection seriously.
For the most secure option, slide into our Signals. It's end-to-end encrypted, which means what you tell us stays between us.
Reach us at:
@joannastern.84, @davidhall.06, @AmayaAustin.01