Everyone kept asking me, “What’s your new thing?” So here it is, a media outlet named New Things.Welcome!

If you are just finding out about me, I'm Joanna Stern. I spent 12 years at The Wall Street Journal making tech videos, writing columns, asking hard questions and trying to explain why we never quite have the right dongle at the right time. Now I've gone independent, which means I answer to you and only you.

Here’s what you’ll find: newsletters that land in your inbox with real information about consumer technology. Videos that make you laugh while also making you smarter. And eventually, events where we can argue about technology human-to-human, the way we were meant to.

The question that drives everything we do here is simple: Who is tech for? Because we think the answer should be you—not AI agents, not the companies making the products, not a very small group of people in a very small number of Zip codes. You. The tech-buyer, the tech-user, the tech-curious, the tech-skeptical. The person who just wants to know how to get the most out of all of the devices around us. 


This is an independent operation, which means we're building a journalism business with a small team, funded by subscriptions and sponsorships.

A career's worth of journalism ethics don't disappear because I started my own company. The same standards that guided my work at The Wall Street Journal guide everything we publish here, and we're proud to have an editorial partnership with NBC News that reflects that. You can read our full standards at TheNewThings.com/standards.

As for subscribers: We hope you'll pay for our work. Your support means we can keep doing what we do, and build New Things all the live long day.  Thanks for being here and doing this new thing with us!